Why truly knowing what we value-and why-is the real basis of success Listen closely: you'll notice that words like 'value' lie at the heart of many of the important conversations taking place around you. Whether they're about personal development, business or government, value is everywhere. In business, we hear about 'adding value', in our personal lives, we're told about the importance of 'self-worth'. But how many of us know what these concepts truly mean-and how do we know when we're getting them right? Mark Carter is a sought-after speaker-including for TEDx-and professional trainer for blue-chip companies all over the world. His passion for understanding what makes us do the things we do have convinced him that what makes or breaks all of our ventures is having a full moral understanding of what we value and why-and living up to it. When we bias towards one set of values-for example the win-at-all-costs sagas of the Banking Royal Commission and Belle Gibson-we alienate others and lose out overall. Develop your skills of self-reflection and awareness Build your personal and business legacy Know how to cultivate lasting relationships Discover why human skills are even more necessary for success in the age of AI No person is an island and living in accordance with our values has real-world effects. Whatever your ambition, the wisdom found in Add Value will help you ignite the human potential within-and help us all to build a better world.